Sunday, June 3, 2012
Hey everyone! We really enjoyed the last creature challenge, and will get to the judging as soon as we can! but its time for us to apply a new skillset- one a lot of us avoid. Chances are somewhere along the line of your career, youll need to use art to help sell a product. we arent talking about concepts this time, but actual art people will see in stores. Similar to the action figure box art challenge, this time were going directly from your image to the buyer. its time to sell them on your product using GRAPHIC DESIGN.
now I know that a lot of people in the concept art community think graphic design is somewhat alien and boring- but that couldnt be more false. Think of it as a tool to layout the framework your illustrations will be built upon. Elements reflective of style, audience, and composition become hugely importat- so everything you do must be designed accordingly!
with that being said, we are asking you to create a BEER LABEL to be put directly on a BOTTLE.
you get to choose what brand of beer youll be working with- or if youll opt to create your own. both are acceptable. the important thing though is that your label has an intended market, and a fitting style for that market. is this a fancy beer meant for upper class people? is this a trashy and cheap beer meant for college partygoers? is this a badass beer meant for biker gangs? its up to you. Choose a market, choose a style, and go to town!
SOME EXAMPLES TO GET YOU GOING--
**Remember- beer can come in all size and type of bottle- go as fancy or simple as you like!**
AND REMEMBER! THIS TIME WE ARE EMPHASIZING COMPOSITION, GRAPHIC DESIGN, AND TARGET MARKET!
Remember- In this challenge there ARE NO LIMITS! you can use a pre-existing beer, or invent one. anything is possible and were hoping for some exciting results!
REQUIREMENTS FOR ALL ENTRIES!
- MUST be DESIGNED as a LABEL
- MUST be designed from the ground up to APPEAL to a SPECIFIC AUDIENCE OR MARKET.
- MUST include studies done to be eligible to enter! Poses, materials, reference studies, lighting, composition sketches, etc.
****ALL IMAGES MUST BE SUBMITTED ON THEIR OWN AND PASTED ONTO A BOTTLE TO SHOW THAT THEY WORK AS INTENDED! ATTACH BOTTLE COMPOSITE WITH STUDIES!*****
Posted by Daniel Warren at 11:07 AM